&Tradition Showroom
Aarhus, Denmark
Interior architecture
The &Tradition showroom is designed to embody the essence of classic mid-century style. The store spans two floors connected by a central staircase, which has been transformed into an art piece with high gloss Birdseye veneer, allowing it to serve as a bold focal point. Emphasizing timelessness, the design incorporates mid-century architectural elements, particularly the circular motif prevalent in &Tradition’s branding, enhancing the customer’s journey throughout the store.
A thoughtfully curated selection of materials, such as high gloss veneer, natural stone, and fabric wallpapers, provides varying textures that enhance the tactile experience. Ample daylight is harnessed through large shopfront windows and diffuse indirect ceiling lights, creating an inviting atmosphere that reflects the essence of home, ultimately making the space a warm, engaging environment for customers to explore &Tradition.