Georg Jensen’s new flagship store in Munich is strategically situated on Maffeistrasse, one of the city’s premier luxury shopping streets, showcasing the brand’s most distinguished pieces of hollowware, jewellery, and watches. The design concept draws inspiration from geometric, Scandinavian, and Art Deco elements, reflecting the Danish silversmithing brand’s storied past. Each collection is thoughtfully curated within its own defined space, guiding customers through a narrative journey as they explore the store.